About the Brand

At Texas State, we make the future.

Our brand isn’t a logo, a slogan, or a campaign. Our brand is the feelings we evoke when people think of us. It’s everything we do. It's what we say and how we say it. It’s the impression we give. It’s our history and everything we’re striving for in the future. It’s the impact we make. It’s the community we build and the relationships we form with the world beyond our campuses. It’s why promising students and exceptional faculty come here, and why they recommend Texas State to others.

Our brand voice is: personal, plainspoken, optimistic, empathetic, confident, talented, and focused on the future.

TXST NEXT

Texas State University is creating what's NEXT. Our new campaign highlights how TXST shapes the future. NEXT is each promising student, inspiring professor, and new graduate, ready to make a difference now and tomorrow. It is a vision we’re building every day with ingenuity, hard work, and collaboration. NEXT is a goal, a gift, and a promise. It’s how we move forward, continuing a legacy built on making a better tomorrow. That’s TXST NEXT. And NEXT is now.

NEXT is not just a tagline. TXST NEXT is a guiding star for a specific awareness campaign to draw attention to what Texas State University is doing to fuel tomorrow’s business, tomorrow’s discoveries, and tomorrow’s opportunities.

Brand Assets located here.

Primary Colors

Secondary Colors

Tertiary Colors

Typography

Fall 2023 Move-In Apparel

Social Media / Digital Media

2024-2025 Move-In Guide

Iconography: pages 3, 7, 10-12. Map: pages 21-22

Fall 2024 Campus Routes

Six total routes, two displayed here. Edited from previous 2023 version after the construction of two new residence halls on campus.

Fall 2024 Move-In Apparel

Next

Grins Restaurant