About the Brand
Absolument Fromage focuses on introducing the finer parts of French cuisine to the general public in a way that’s fresh, easy to understand, and most of all, as authentic as possible. Our goal of bringing a small slice of France home to the United States was sparked by similar specialty grocers that focus on other regional foods, such as H Mart and Eataly. Drawing inspiration from their ideas of a grocery store that’s “more than,” Absolument Fromage not only provides ingredients to make delicious French cuisine from scratch at home, but we also offer multiple options made fresh in-store daily. And for those who don’t want to cook, each store location also has a café onsite that serves three meals a day, plus small bites for those who want to eat as they shop.
By importing our products from France and substituting whatever we can’t with the freshest local ingredients possible, we hope to give every customer the most authentic experience you can have outside of Europe.
Concept Collage
Onliness Factors
What: The only meat, cheese, and specialty French imports grocer with a bakery and in-store café
How: that makes fine French cuisine easily accessible
Who: for an average shopper
Where: in America
Why: who wants to experience a slice of France in their everyday lives
When: in a time when they may not be able to book a flight there themselves.
Our specialty grocery store is the only shopping experience in America that makes you feel like you’ve stepped right into the heart of France.
Identity Basics
Brand Goals
Not everyone can afford to board a flight to France, and Absolument Fromage believes that shouldn’t be a limiting factor. Access to quality, artisan foods made with top-notch ingredients should be available to everyone. That’s why we aim to give shoppers the best of both worlds by creating locations that elevate the typical grocery shopping experience. When stepping inside, our hope is that you feel like you’re taking a mini-vacation through France. And if a trip to the grocery isn’t for you, online shopping options are available as well.
From the bustling streets of Paris to the fields of Provence, Absolument Fromage offers something for everyone to try. Get in touch with the finer things in life and take a trip with your tastebuds.
